Does magento have the old Google analytics or the new universal analytics?

1 Answer 1


Support for Universal Analytics was introduced in Magento CE

Magento CE supports the "old" analytics. You would need a custom module or an extension to use Universal Analytics with

This plugin is quite popular. NOTE: I didn't test it myself...

  • Thanks... that's what i needed to know... is there a good and best one?
    – carlo
    Commented Dec 1, 2014 at 16:36
  • I'm not sure, I have edited my answer with a link to a (free) plugin that is available via Magento Connect
    – MatthijsIJ
    Commented Dec 1, 2014 at 16:37
  • 2
    I would try this module which has all the enhanced ecommerce features -: scommerce-mage.co.uk/… Commented Jun 30, 2017 at 23:17

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