We have concerns over the structure of our store - Products and categories - In terms of SEO and findability of products.
Say you have a configurable product (T-shirt) with 3 configurations (Colour, Size, Logo) - Correct me if I am making wrong assumptions but if you were just to have the configurable products on your store, your ranking for 'Blue T-shirt' would be a lot lower than if you had the specific simple products on your site?
The layered navigation/filters are bad for SEO so that is unlikely to help us in this situation - One way to get around it to be able to use configurable products and have simple products (that are canonically linked top the configurable) in more specific categories so your category structure would be:
- T-shirts (contains configurable)
- Blues T-shirts (Contains simple products)
- Red T-shirts (Contains simple products)
- Large T-shirts (Contains simple products)
- Design 1 T-shirts (Contains simple products)
Would this be an appropriate way to structure categories or products? Is this overkill?
I would love any input and I hope I am missing something as the above category structure seems convoluted to me (you would end up with loads of categories in your layered nav?) - What is the best way to handle this?