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I work at an agency with a client trying to put a conversion code with dynamic parameters into the purchase success page. The code requires Magento 2's unique identifiers to create the hit that relays the info to my ad platform.

I need the parameters for: cart subtotal and for product name. As an example, Shopify uses {{checkout.subtotal_price}} for subtotal values.

Can anyone reply with these values?

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You can maybe use extension like this

https://github.com/magepal/magento2-checkout-success-misc-script

But depending on how bespoke you might have to write something custom

https://github.com/DominicWatts/GoogleEcommerceTracking

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  • so there is no standard taxonomy we can use without a plugin or extension? I believe the coders tried a custom solution, but my ad platform has not been able to read that format and register the values in reporting.
    – Haley Z.
    Commented Mar 26, 2021 at 18:48
  • No there isn’t without extension
    – Dominic Pixie
    Commented Mar 26, 2021 at 19:54
  • I work for an agency and we frequently have to code such functionality. It's not too difficult.
    – Dominic Pixie
    Commented Mar 26, 2021 at 19:59
  • In your agency, what ad platform did/do you work with? Google, Trade Desk, Centro, etc?
    – Haley Z.
    Commented Mar 26, 2021 at 20:10
  • Generally google, Facebook and bing. Google extension is built in. Facebook has a extensive officialish extension. Google ships with M2. Very early versions of M2 it was was basic. I don't think you got commerce tracking option. So far only stuff had to create is random remarketing snippets. Nothing well known and most have disappeared as quickly as they appeared.
    – Dominic Pixie
    Commented Mar 26, 2021 at 22:58

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