I managed to get this to work using Marius advice and using the answer from the post below:
Collection with FIND_IN_SET on multiselect attributes, but some has only one valueCollection with FIND_IN_SET on multiselect attributes, but some has only one value
My code now reads
function getHomePageBanners() {
$storeId = Mage::app()->getStore()->getStoreId();
$customerId = Mage::getSingleton('customer/session')->getCustomerGroupId();
$collection = Mage::getModel("homepagebanner/homepagebanner")->getCollection()
->addFieldToFilter('status', array('eq' => 0))
->addFieldToFilter('store_view_id',
array(
array('finset'=> array('0')),
array('finset'=> array($storeId)),
)
)
->addFieldToFilter('customer_group_id',array('finset'=>array($customerId)))
->setOrder('position', 'ASC')
->toArray();
return $collection['items'];
}