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I got lucky and found the event in the config.xml which led me to this method in Reports/Model/Event/Observer.php

public function catalogProductView(Varien_Event_Observer $observer)
{
    $productId = $observer->getEvent()->getProduct()->getId();

    Mage::getModel('reports/product_index_viewed')
        ->setProductId($productId)
        ->save()
        ->calculate();

    return $this->_event(Mage_Reports_Model_Event::EVENT_PRODUCT_VIEW, $productId);
}

Now to figure out why that isnt being called!