I want to understand the Enterprise Edition catalog target rules and What are additional features of target rule module over the CE Catalog?
asked Jul 2, 2017 at 17:52
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Customer Segmentation, Targeted Promotions & Merchandising
Segment customers into groups and optimize marketing initiatives by identifying specific customer groups using specific characteristics (address, location, sex, etc.) and/or value (purchase history, on-site browsing, etc.). Advanced segmentation capabilities include the ability to identify unknown site visitors. Whether they’re new visitors or returning customers who have not logged in, you’ll now be able to identify and target them with special promotions to convert browsers into buyers.
Dynamic Rule Based Product Relations
Dynamically target customers to present up-sells, cross-sells, and related products based on their specific product selections. Rules are easily administered through a condition based tool, allowing marketers to easily manage specific product suggestions, shopping cart price rules and banners to any customer segment to encourage additional purchases.
Please refer the Guide
