Everything was simpler than I thought, as shoes_model is text-based attribute, I should get it like so:

$_product->getShoesModel();

or like so:

$_product->getData('shoes_model');

This article also helped http://www.magentocommerce.com/wiki/4_-_themes_and_template_customization/catalog/add-attributes-to-product-grid

Everything was simpler than I thought, as shoes_model is text-based attribute, I should get it like so:

$_product->getShoesModel();

or like so:

$_product->getData('shoes_model');

Everything was simpler than I thought, as shoes_model is text-based attribute, I should get it like so:

$_product->getShoesModel();

This article also helped http://www.magentocommerce.com/wiki/4_-_themes_and_template_customization/catalog/add-attributes-to-product-grid

Everything was simpler than I thought, as shoes_model is text-based attribute, I should get it like so:

$_product->getShoesModel();

or like so:

$_product->getData('shoes_model');

This article also helped http://www.magentocommerce.com/wiki/4_-_themes_and_template_customization/catalog/add-attributes-to-product-grid