Virtual products — or digital goods — represent non-tangible items such as memberships, services, warranties, or subscriptions and digital downloads of books, music, videos, or other products.

Virtual products can be sold individually, or included as part of the following product types:

  • Grouped Product
  • Bundle Product

Aside from the absence of the Weight field, the process of creating a virtual product and a simple product is the same.


  • Virtual products are used for non-tangible products such as services, subscriptions, and warranties.
  • Virtual products are much like simple products, but without weight.
  • Shipping Options do not appear during checkout unless there is a tangible product in the cart.