I need to display the **block** in product detail page for bundle product only so I just add preference to overwrite **Magento/Catalog/Controller/Product/View** Then alter the product detail page controller execute method like below. // Render page $page = $this->resultPageFactory->create(); if($this->_type->getById($productId)->getTypeId()=='bundle') { $block=$page->getLayout()->createBlock('Training3\BundleBlock\Block\Index\Index'); $page->getLayout()->getBlock('content')->append($block); } $this->viewHelper->prepareAndRender($page, $productId, $this, $params); return $page; but it always throws error like >PHP Fatal error: Call to a member function append() on boolean I need to add my block to `<referenceContainer name="content">`