Take a look at [How can I generate an admin link from a frontend controller?][1] In your module create a admin controller that will be like a proxy to do the redirect (that doesn't need a url key validation see `$_publicActions`) class MagePal_ProxyCustomerRedirect_Adminhtml_RedirectController extends Mage_Adminhtml_Controller_Action { /** * Array of actions which can be processed without secret key validation * * @var array */ protected $_publicActions = array('redirecttocustomer'); public function redirecttocustomerAction() { // get the customer id pass by your observer (url key) Mage::app()->getResponse()->setRedirect(Mage::helper("adminhtml")->getUrl("adminhtml/customer/edit/", array("id"=>$customer_id))); [1]: http://stackoverflow.com/questions/16157765/how-can-i-generate-an-admin-link-from-a-frontend-controller In your observer Mage::app()->getResponse()->setRedirect(Mage::helper("adminhtml")->getUrl("adminhtml/redirecttocustomer/edit/", array("id"=>$customer_id))); See `Mage_Adminhtml_Controller_Action` protected function _validateSecretKey() { if (is_array($this->_publicActions) && in_array($this->getRequest()->getActionName(), $this->_publicActions)) { return true; } if (!($secretKey = $this->getRequest()->getParam(Mage_Adminhtml_Model_Url::SECRET_KEY_PARAM_NAME, null)) || $secretKey != Mage::getSingleton('adminhtml/url')->getSecretKey()) { return false; } return true; }