I got a question about Custom Variables.

Our store uses them to have Print Specifications for different products. Is it possible to translate those Custom Variables?

I have tried putting:

    <?php echo $this->__($myvalue); ?>   

But inline translation for this does not work.

What is working right now is the labels:

    <h3><?php echo $this->__($this->htmlEscape('Print Specifications')) ?></h3>


Any ideas?

Thanks!