As you want ***to get a product collection*** then you need to get first `current data start & end time`. **So you can try below** > $todayStartOfDayDate = $this->_localeDate->date()->setTime(0, 0, 0)->format('Y-m-d H:i:s'); > $todayEndOfDayDate = $this->_localeDate->date()->setTime(23, 59, 59)->format('Y-m-d H:i:s'); Then using *`news_from_date`* and *`news_from_date`* fields ,you need to ***filter collection current data start and end time*** with date format (Y-m-d H:i:s); **Collection filter should be like this:** $collection->addStoreFilter()->addAttributeToFilter( 'news_from_date', [ 'or' => [ 0 => ['date' => true, 'to' => $todayEndOfDayDate], 1 => ['is' => new \Zend_news_from_dateDb_Expr('null')], ] ], 'left' )->addAttributeToFilter( 'news_to_date', [ 'or' => [ 0 => ['date' => true, 'from' => $todayStartOfDayDate], 1 => ['is' => new \Zend_Db_Expr('null')], ] ], 'left' )->addAttributeToFilter( [ ['attribute' => 'news_from_date', 'is' => new \Zend_Db_Expr('not null')], ['attribute' => 'news_to_date', 'is' => new \Zend_Db_Expr('not null')], ] ) See More at class [Magento\Catalog\Block\Product\New][1] Block at Magento2. You Can use this block for ur purpose [1]: https://github.com/magento/magento2/blob/develop/app/code/Magento/Catalog/Block/Product/NewProduct.php#L124