I have a few rules for "Free Shipping", however, the output for the "Method Name" is a general label that doesn't make sense for one of my free shipping options.

Example:

Free Shipping Rule 1: Display "Shipping Courier 1"

Free Shipping Rule 2: Display "Software Virtual License"

Is there a way to change the Free Shipping "Method Name" based on a rule? If not, what would be the best way to go about this?

EDIT: Since I cannot change these products to a virtual product, is it possible to create an observer on the cart and checkout page that would treat these products with a specific attribute as a virtual product?

How would I create a basic observer to by-pass the shipping?