The event is being fired from core. You can disable this event observer in a custom module (rather then editing core files, which is evil ;) ). Put this in your `app/code/local/(VendorName)/(ModuleName)/etc/config.xml`: <config> <frontend> <events> <catalog_controller_product_view> <observers> <reports> <type>disabled</type> </reports> </observers> </catalog_controller_product_view> </events> </frontend> </config> The magic happens in merging your `config.xml` with the one from core that is defining this observer. Your XML overrides the core `<type>` node and sets the type to "disabled" which results in the event observer still being there, but not being fired. > Is there any downside to this (*disabling viewed products counting*)? I can't think of any downside in disabling this other than that you can't see product view reports anymore...