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How to show certain “preferred” products first in search results?

I have a Magento 1.9 shop containing ~22000 products. Products are added/updated/deleted every night. There are certain products that are more attractive for us to sell because the margin is higher. ...
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Featured Products on Homepage

I notice the 'featured product' attribute exists in the latest version of Magento. How can I make my featured products display on the homepage in the RWD theme? Thank you