Instead to the product page, I would like to direct our customers to a custom URL that holds our landing page from the category product... without affecting the product url.
Recommendation of an extension can also be an option.
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You can override the product view page for the particular product.
First of all, create a Static Block with your landing page stuff in it. Let's call it "product_xyz_landing"
In your backend go to Catalog -> Manage Products
Find you product and click Edit
Choose the Tab "Design" in the left"
Now in Custom Layout Update
Insert the following code
<reference name="content"> <action method="unsetChild"><name>product.info</name></action> <block type="cms/block" name="landing"> <action method="setBlockId"><block_id>product_xyz_landing</block_id><action> </block> </reference>
I hope this helps.