orders not tracked in GA

Question

I have followed the below link and added the code in success.phtml but my orders are not tracked in Google Analytics. In Chrome, the below error comes

https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

success.phtml

<script type="text/javascript">
    ga('create', '<?php echo Mage::getStoreConfig('google/analytics/account') ?>');
    ga('require', 'ec');
    <?php
        foreach ($items as &$item) {
            echo $block->getItemJs($trans['id'], $item);
        }
        echo $block->getTransactionJs($trans);

    ?>
    ga('send', 'pageview');
</script>

Uncaught ReferenceError: ga is not defined

Can anyone help me,?

Answer 1

I think you will need to call analytics.js also

As per description here it should be like below

<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

Answer 2

analytics.js file is misssing on your page. It should be like this

<script type="text/javascript">
      (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function()
      {  
        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
         m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
        })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

        ga('create', '<?php echo Mage::getStoreConfig('google/analytics/account') ?>');
        ga('require', 'ec');
        <?php
            foreach ($items as &$item) {
                echo $block->getItemJs($trans['id'], $item);
            }
            echo $block->getTransactionJs($trans);

        ?>
        ga('send', 'pageview');
    </script>

Answer 3

Did you recently upgrade your Magento version? Magento added (I believe in 1.9.1) a configuration setting in the admin that lets you select different Google Analytics code types to use throughout your site.

After this upgrade, the code setting on my site switched from a "Universal Analytics" code to a "Google Analytics" code and gave me the same error: Uncaught ReferenceError: ga is not defined

Try switching it back to Universal Analytics. Go To:

Admin > Configuration > Sales > Google API > Google Analytics > Type

Set it to Universal Analytics

You can see the conditional for the two different GA code types and what the code looks like in:

app\design\frontend\base\default\template\googleanalytics\ga.phtml