How can I use a variable in the follow href element:

Example, instead of https://mag.outdoorequipped.com/ I like to use a variable. But I do not know how to get it in Magento.

Kindly Simon


2 Answers 2


Magento has handy helpers so that you don't need to hard code the links. You can use the following to go to mag.outdoorequipped.com/active in a phtml file:

Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_WEB) . '/active'

or in a cms block:

{{store url="/active"}}

In phtml files

  1. Get Base Url : Mage::getBaseUrl();
  2. Get Skin Url : Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_SKIN);
  3. Get Media Url : Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_MEDIA);
  4. Get Js Url : Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_JS);
  5. Get Store Url : Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_WEB);
  6. Get Current Url Mage::helper('core/url')->getCurrentUrl();

In cms pages or static blocks

  1. Get Base Url : {{store url=""}}
  2. Get Skin Url : {{skin url='images/imagename.jpg'}}
  3. Get Media Url : {{media url='/imagename.jpg'}}
  4. Get Store Url : {{store url='mypage.html'}}
  • Okay, I see, so I have my html code at the moment under categories, then "Menu". And there I have my html code... I can put there instead html code a static block? Oct 7, 2015 at 8:43
  • correct so inside your static block add {{store url="/active"}} which should give you the correct url
    – rob3000
    Oct 7, 2015 at 8:47
  • So if I like to have in my href="mag.outdoorequipped.com/active/brands/asics.html" I need to do in the static block: href="{{store url="/active"}}/brands/asics.html" ? Oct 7, 2015 at 8:50
  • then it would need to be {{store url="/active/brands/asics"}} magento will work out the rest but just double check first.
    – rob3000
    Oct 7, 2015 at 8:52
  • okay, I see, will test it later. Where I need it is here: mag.outdoorequipped.com/active And then in the navigation menu I have under "Brands" 6 images with links. Oct 7, 2015 at 8:53

I did as followed and it works for me nice:

    <div class="row">
<div class="col-sm-2"><a href="{{store direct_url="brands/clarks.html"}}"><img alt="" src="{{media url="wysiwyg/menulogo/fashion/clarks.jpg"}}" /></a></div>
<div class="col-sm-2"><a href="{{store direct_url="brands/dr-martens.html"}}"><img alt="" src="{{media url="wysiwyg/menulogo/fashion/drmartens.jpg"}}" /></a></div>
<div class="col-sm-2"><a href="{{store direct_url="brands/kenneth-cole.html"}}"><img alt="" src="{{media url="wysiwyg/menulogo/fashion/kennethcole.jpg"}}" /></a></div>
<div class="col-sm-2"><a href="{{store direct_url="brands/royal-robbins.html"}}"><img alt="" src="{{media url="wysiwyg/menulogo/fashion/royalrobbins.jpg"}}" /></a></div>
<div class="col-sm-2"><a href="{{store direct_url="brands/sebago.html"}}"><img alt="" src="{{media url="wysiwyg/menulogo/fashion/sebago.jpg"}}" /></a></div>
<div class="col-sm-2"><a href="{{store direct_url="brands/gh-bass.html"}}"><img alt="" src="{{media url="wysiwyg/menulogo/fashion/ghbass.jpg"}}" /></a></div>

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