I am curious about how the popularity score of the Magento Marketplace works. If you hover over it, it says referals to site/downloads.
All 4 extensions more or less do the same, 3 of them are free, 1 costs $20. How can I interpret these popularity scores? I can't imagine that everybody buys the extension for $20 if you could get the same for free. There is even one free extension which does more than the $20 one. Why does it have 23k?