Ever felt this way?
You think you escape the queues and wasted time of high street shopping, only to find that online shopping can be just as tedious.
Say I wish to buy online some product that can be emailed to me. Like software. Or concert tickets. Or an ebook.
What I want the (Magento) store to allow me to do:
1) I click-select my product from the home/landing page
2) I am taken to the payment form (better: it's already on the page)
3) I fill out my email address
4) I enter card or PayPal details and press "Pay"
5) I receive goods instantly by email
6) I feel happy
What a lot of Magento sites still do most of the time is this:
a) I find myself having to succumb to the outdated paradigm of a shopping cart that I have to put stuff into and drag through the online store from page to page.
b) When I finally arrive at one of the many so-called one-page/one-step checkout extensions, I am unnecessarily prompted for billing address, phone number etc. ... Dear online store manager: you don’t need that information from me! [And you cannot call it one-step when I have to fill out that much!]
c) I am made to register with the store — why?
d) I spend time waiting for spinning AJAX throbbers to finish calculations for shipping costs and what have you — when there aren’t any!
Only some of the above steps are necessary some of the time.
If you want to stand out as a merchant, the common one-size-fits-all approach isn't cutting it anymore.
We need to better tailor a store's checkout process to the products that are being sold and the minimum information required from the shopper.
How would you improve the old-fashioned Magento shopping UX for emailed/FTP'ed products and make online businesses convert better?