I'm reaching a character limit issue with the product name attribute which is in
catalog_product_entity_varchar, with a limit of 255 characters.
Is it safe for me to simply modify this using phpMyAdmin and modify this length to 500:
ALTER TABLE `catalog_product_entity_varchar` CHANGE `value` `value` VARCHAR( 500 ) CHARACTER SET utf8 COLLATE utf8_general_ci NULL DEFAULT NULL COMMENT 'Value'
Could this cause detrimental effects other than increasing the table size? I've run the query on a staging environment and am now able to bypass the 255 character limit, I'm just checking to see if anyone can think of something I am missing or should be worried about?