I'm trying to get custom product attribute value (for attribute code flr01) in catalog_product_save_after observer without loading the product but I'm gettin null value if I'm not loading the product before using following functions

$qty = $observer->getProduct()->getAttributeText('flr01');


$qty = $observer->getProduct()->getData('flr01');

While loading the product before using getData() method, I'm getting flr01 value

$productId = $observer->getProduct()->getId();
$product = Mage::getSingleton('catalog/product')->load($productId);
$qty = $product->getData('flr01');

I think loading the product again is not recommended from performance point of view (I should already have all product attributes available in $observer->getProduct() ).

  • 1
    have you try this: $product->getResource()->getAttribute($attribute_code)->getFrontend()->getValue($product);
    – Amit Bera
    Commented Jul 22, 2015 at 6:02

2 Answers 2


You can get custom attribute data using below code at observer


and for getting : text value if it dropdown.


To retrieve a single attribute directly from the database, you can use

$flr01 = $product->getResource()->getAttributeRawValue(

If you need multiple attributes, you can also pass an array of attribute codes instead of a single attribute code, then the result is an array in the form [attribute_code => attribute_value].


$attributes = $product->getResource()->getAttributeRawValue(
    ['flr01', 'flr02', 'flr03'],

// Now you have the values in:

Note that this will return you the raw value, i.e. if the attribute is not a simple text field attribute, but uses a dropdown, multiselect or a custom backend model, the attribute->getFrontend() method described by @Amit Bera will give you the formatted value as it gets displayed.

  • Can you give one example of fetching multiple attributes using above method? say flr01, flr02,flr03.
    – amitshree
    Commented Jul 22, 2015 at 8:27
  • See example in updated answer Commented Jul 22, 2015 at 8:30

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