I'm looking at our Magento store's report on GA under the Multi-Channel Funnels Overview, and this Conversions number is way off. It's about 9 to 10 times larger (!) than our actual number of conversions for a given period of time. Am I missing something about this report?

It does report, however, the correct order numbers and amount of dollar amount.

We have GA enabled in Magento admin as you would normally set up. Is this report buggy? Magento's GA script is not easy to edit or examine. (it looks like a code generates the script).

We're using Enterprise

  • Please tag this for the Magento release version in question. – philwinkle Aug 27 '13 at 23:00
  • Is Enterprise support not an option here? – pspahn Sep 1 '13 at 3:11
  • ^ Enterprise support won't help you with anything outside of your Magento installation, unfortunately. – musicliftsme Sep 4 '13 at 15:27

The multi-channel funnels overview is probably showing you a goal conversion as well as your regular conversions. If you have a goal setup, it will show as a conversion on the overview page. Going into ecommerce specifically will show you the right conversion numbers.

Check your goals to see which ones are enabled. You can filter that information retroactively to see the real numbers from the past as well.

Maybe consider using Google Universal Analytics with Magento as well.

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