Bear with me as I'm new to magento and completely lost here. I'm used to php/html coding but thought this shopping cart would have allowed a regular user without any programming knowledge to create a online store -- it does have a backend that seems to bear functions that allow this at first glance. Then I downloaded latest magento CE 184.108.40.206 and installed following instructions. Installation was a breeze I admit that. But then nothing works beyond the home page.
I installed magento with the sample data provided by magento web site. So on home page, there're products showing with nice pictures etc. But the home page is the only thing that shows up. Clicking on any link gives me a 'page not found' error. For example, clicking on the "women" category (on home page), the url address showing on my browser address bar is "/women.html", which I suppose should be the category page to display women products -- keep in mind I installed original magento sample data successfully so the product/category data is indeed in database. When I looked around in magento backend - CMS page, I don't see a category template page or product page at all.
My background is from another shopping cart years ago and we used to use one html template page to use for displaying any category or product, so there's one category page, and one product page, and each is just a template so they can be used for any category or any product. I would think magento should be doing the same? WHERE exactly is this page? I did see some phtml files under "app/design/frontend/rwd/default/template/catalog/product/" folder, which looks like what should be used -- everything I set up is in default setting so theme is also the default rwd.