I've got a list of several configurable products that need product tags added. There are about 15-20 tags per product and close to 50 separate products.
Is there a way to import the tags or run a SQL command to add them?

  • I ended up doing it manually since there wasn't a response fast enough. it was just as easy and fast copy and paste them as a guest user into the product page and then using the admin to panel to approve all pending tags.
    – Jason
    Aug 4, 2015 at 18:05

3 Answers 3


The easiest is to just use \Mage_Tag_Model_Api::add. I never used it, but from reading the code the parameter should be:

$data = [
    'customer_id' = 123,
    'product_id' => 321,
    'store' => 1,
    'tag' => [

The alternative is to fill tag and tag_relation by hand, but I don't know how to do this exactly.

  • thanks @fabian b! Didn't use this as it was as easy and time saving to drop the tags into the product page and approve as it was to create the array.
    – Jason
    Aug 4, 2015 at 18:06

Tags themselves are saved in the table tag, the relation with products and customers is stored in tag_relation.

If you already have the tags created you can run a simple query

INSERT INTO `tag_relation` (`tag_id`, `customer_id`, `product_id`, `store_id`, `active`, `created_at`) VALUES
([tag id], null, [product ID], 1, 1, '2015-06-27 15:53:00');

And just add a line per product & tag.

If you also need to create the tags in the query it might be a bit more tricky. I would use the Magento Tag module and check the save method in Mage_Adminhtml_TagController to see what Magento does.

Basically something like this should work (untested so please don't run it on production without testing)

$model = Mage::getModel('tag/tag');
    'name' => '[the name]',
    'status' => 1,
    'base_popularity' => 0,
    'store' => [store_id]
$model->setData('tag_assigned_products', array([id of product],[id of product]));


In order to add to existing relations (instead of replacing currently assigned products), you need to include them in the array of IDs you specify with tag_assigned_products, which you can obtain with $model->getRelatedProductIds().


It might be worth looking into an extension such as this one.


There may also be open source extensions available that I'm not aware of.


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