Have done a bit of researching and searched various boards and topics and haven't been able to shed much light onto this. It seems like it's been a common problem over the various versions of Magento and I understand that it will never be 100% accurate but for the sake of conversion rate tracking it would be great to improve the current amount of transactions being tracked.
- Magento ver. 220.127.116.11
- Google API enabled with tracking code implemented
- GA code confirmed to be present on checkout page source
- Only ~50% of transactions are showing in E-Commerce tracking in GA.
I can't see any theme or trend among the missing transactions, I did read it one thread that it may be guests who have signed up during the purchasing process but I'm not sure how to check this.
It's a huge amount of transactions missing. Does anybody have any idea of a solution or things I can look for or point a developer in the direction of?
Thanks in advance!