When the Google search results return a Magento shop category it seems to always be prefixed by the term "Items 1-30 of ...".

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It is related to pagination. If you have less than a full page of products in the category it doesn't appear.

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Any suggestions on how we might get rid of that prefix please?

1 Answer 1


The short answer, Google prefers "all products" pages. But this is murder for shops with large categories of configurable products. Even with a decent template.

Here's the official docs: http://googlewebmastercentral.blogspot.nl/2014/02/faceted-navigation-best-and-5-of-worst.html?m=1

Edit: This is a more complete and comprehensive guide over at moz

Excerpt from conclusion:

Google clearly favors the View-All page option when the page loads quickly and users can easily find what they are looking for. This means that all items in a paginated series should be listed on the View-All page and all the paginated pages canonical tags to reference the View-All page. The paginated pages in this scenario are there to garner more page views and to make the lists per page more manageable for a user to read. The View-All page is primarily for the search engines.

  • I like the "view all" page, I'm not a search engine. Am I...?
    – 7ochem
    Mar 4, 2015 at 10:09
  • You like it a lot less if it has a large number of configurable products. Pending implementation, the isSaleable() calls will take load times upwards of ten even twenty seconds. Of course, this is largely a design issue: if you have mostly configurable products, use small categories. ;-)
    – user4351
    Mar 4, 2015 at 12:14
  • Any solutions for this? Feb 13, 2017 at 10:27

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