So you want to start selling your Magento extensions. You developed your own store, found a cool domain name, clarified all the legal stuff and you are theoretically good to go. But what is the right price for the extension? If it is too low, you will "lose" money, because people would pay more, but do not have to. If it is too high, you will also "lose" money, because people who would buy it do not do so. So how do you find an optimal price? Things that come into my mind are:
- "A/B Test" Different Prices: Try different prices and see at which price the extension sells best. This approach is also outlined in the excellent post "Stop guessing! Use A/B testing to determine ideal price for your product". This may not work if you sell very few products in the beginning. You need enough data for it. Additionally, it does not look good if your customers find out.
- Conduct Customer Surveys: Ask potential clients what they would be willing to pay for it. This should give you a feeling for the price range. Unfortunately, thinking about prices and actually paying the price are different things, so this may not be a good help.
Finding the right price for a (digital) product is a quite general question, so that this may not be 100% Magento-specific. However, I hope there are some good answers and hopefully also some Magento-specific experiences.