I am trying to add Facebook conversion tracking but i cannot find the following file success.phtml

The right path it should be this one: app/design/frontent/default/default/template/checkout/success.phtml - I couldn’t find.

Any idea?


6 Answers 6


The easiest way to do this is in template\checkout\success.phtml, (pls note in your local package)

$order = Mage::getModel('sales/order')->loadByIncrementId($this->getOrderId()); 

(function() { var _fbq = window._fbq || (window._fbq = []); if (!_fbq.loaded) { var fbds = document.createElement('script'); fbds.async = true; fbds.src = '//connect.facebook.net/en_US/fbds.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(fbds, s); _fbq.loaded = true; } })(); window._fbq = window._fbq || []; window._fbq.push(['track', 'XXXXXXXXXX', {'value':'getBaseGrandTotal() ?>','currency':'GBP'}]);

or simply use any extensions like https://www.scommerce-mage.com/magento-facebook-conversion-audience-tracking.html


Please have a look at app/design/frontend/base/default/template/checkout/ as it is the 'new' directory where you find Magento's default template files. Nevertheless Magento would also look at your directory.

Have a look at http://www.magentocommerce.com/knowledge-base/entry/magentos-theme-hierarchy to get an understanding of the theme mechanism.

  • Thanks ... i found it .. i installed facebook tracking but take a look something went wrong store.sottile.tv Ho can install properly ?
    – Paololee
    Dec 23, 2014 at 17:54

Copy success.phtml from /frontend/base/default/template/checkout/ to /frontend/defaul/default/template/checkout/

Also have a look at the below post for putting facebook conversion code in the head section for effectiveness


Hope the above information helps

Cheers S


Facebook has recommended to use new Facebook Pixel since second half year of 2016, it's better to use the new script and insert them into app/design/frontend[your theme folder]\template\page\html\head.phtml

as following js snippet code:


fbq('init', '590??????????');
fbq('track', "PageView");
fbq('track', 'ViewContent');
fbq('track', 'Search');
fbq('track', 'AddToCart');
fbq('track', 'AddToWishlist');
fbq('track', 'InitiateCheckout');
fbq('track', 'Purchase');
fbq('track', 'Lead');
fbq('track', 'CompleteRegistration');

<noscript><img height="1" width="1" style="display:none"
<!-- End Facebook Pixel Code -->

If you hope to track particular page or event, you can create custom conversion by following this guide: https://www.facebook.com/business/help/780705975381000


You need to copy the file and the file structure from you base directory to your theme


app / design / frontend / base / default / template / checkout / success.phtml


app / design / frontend / default / yourtheme / template / checkout / success.phtml

Then modify your file with your facebook pixel.


Please refer free facebook pixel extensions with following settings.

https://www.pearlbells.co.uk/facebook-pixel-magento-extension/Facebook pixel settingadvanced facebook pixel settings

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