What is the equivalent of {{media url="wysiwyg/image.jpg"}} which can be used in CMS pages if we want to use this in a normal .phtml file (of the type core/template)

2 Answers 2


The rendering of this such URLs is done when displaying CMS pages or blocks in


public function mediaDirective($construction)
    $params = $this->_getIncludeParameters($construction[2]);
    return Mage::getBaseUrl('media') . $params['url'];

Base on this code, just an

<img src="<?php echo Mage::getBaseUrl('media') ?>image.jpg">

can be used in the template

  • 2
    Just remove the blockquote(`) from the second code snippet (after ?>image.jpg">). (I can't edit less than 6 letters) Sep 21, 2013 at 8:13
  • 2
    +1 But it may be better to pass Mage_Core_Model_Store::URL_TYPE_MEDIA instead of 'media'? Nov 11, 2014 at 21:04

In a phtml template file:

Mage::getBaseUrl('media') . $url;

In a CMS block or page:

{{store direct_url="media/url"}}

The difference between {{media url="foo"}} and {{store direct_url="media/foo"}} is that the latter hardcodes the media directory path as media.
That might lead to issues when using a CDN or something, because it bypasses Mage::getBaseUrl('media').

  • what is the difference between {{store direct_url="media/url"}} and {{media url="foo"}} ?
    – Alex
    Jun 14, 2013 at 15:04
  • Updated my answer accordingly.
    – Vinai
    Jun 14, 2013 at 15:07
  • Thank you. I also edited my question to make it more clear - I want the full URL of a picture. Actually I would be happy to accept my own answer ;-) --- as I know my problem best :-P
    – Alex
    Jun 16, 2013 at 12:07
  • 4
    Note that: {{store direct_url="media/url"}} -> If mod_rewrite is disabled, this may introduce the index.php in the url, hence breaking the media url.
    – MagePsycho
    Jun 16, 2013 at 12:15
  • 1
    @MagePsycho: good point. Lucky I've never had ha store with mod_rewrite disabled.
    – Vinai
    Jun 16, 2013 at 16:12

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