In September Google announced an improved search box within search results for webmasters. Following their guidelines demonstrated in the Google Developers section, they state that you can implement it on your home page either using JSON-LD or Microdata.

I'm trying to implement it using Microdata on my CMS home page, here's the dummy example:

<div itemscope itemtype="http://schema.org/WebSite">
    <meta itemprop="url" content="https://www.example-petstore.com/"/>
    <form itemprop="potentialAction" itemscope itemtype="http://schema.org/SearchAction">
        <meta itemprop="target" content="https://query.example-petstore.com/search?q={search_term_string}"/>
        <input itemprop="query-input" type="text" name="search_term_string" required/>
        <input type="submit"/>

If you put this directly into the Content section of your CMS page, it becomes replaced with:

<div><form><input type="text" name="search_term_string" /> <input type="submit" /></form></div>

When including it with a template file, like this:

{{block type="core/template" template="namespace/sitelinkssearchbox.phtml"}}

Where the content of sitelinkssearchbox.phtml is:

<div itemscope itemtype="http://schema.org/WebSite">
    <meta itemprop="url" content="http://www.mywebsite.com/"/>
    <form itemprop="potentialAction" itemscope itemtype="http://schema.org/SearchAction">
        <meta itemprop="target" content="http://www.mywebsite.com/catalogsearch/result/?q={search_term_string}"/>
        <input itemprop="query-input" type="text" name="search_term_string" required/>
        <input type="submit"/>

When clicking Submit, I get forwarded to the following URL:


What am I doing wrong? Is this the correct behavior - and if so, can I make this div hidden?

  • 1
    I tried the second method you mentioned (include via template file) and could reproduce this on Magento From what I read on the integration website (developers.google.com/webmasters/richsnippets/sitelinkssearch) your adapted code seems correct to me. Nov 8, 2014 at 17:13
  • If you find a solution to this, please add it as answer here and accept it by yourself. I guess this will be interesting for further visitors. Nov 8, 2014 at 17:23
  • Please log your browser activity - are you sent directly to http://www.mywebsite.com/?search_term_string=4670k or are you redirected to the root / by your server? Also, please verify that the url itemprop "[matches] the canonical URL of your domain's homepage."
    – benmarks
    Feb 15, 2015 at 18:19

1 Answer 1


I believe if you use the microdata option, you are supposed to apply the itemprop, itemscope, etc attributes to your existing search form markup. The reason you see the search button is because you are essentially adding another form to the page. With that in mind you might want to use the json-ld data.

NB: I should point out that I've seen both examples of Magento sites without any meta data appearing with sitelink search and sites with meta data that don't display it in the search results. Ultimately there is a google algorithm that determines when to show it.

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