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It is possible, with a stock Magento, to have the system hide a price from users until the product's been added to a cart?

If this isn't possible with stock Magento, is there known science for accomplishing this? ("known science" meaning third party extensions, proven and tested customization routes, etc)

Bonus Question: Does this (increasingly common) tactic have a name in the ecommerce industry? (Googling has proven difficult since I don't know what to call this)

  • "Private shopping" would be the name to restrict a catalogue until registration. Not sure about hiding a price until cart. What's the use-case (ie. why hide the price) - it might help me understand better. – Ben Lessani - Sonassi May 22 '13 at 21:06
  • The hidden price is to get around MAP (Minimum Advertised Price) policies, specifically with companies that enforce them - Bose, Apple, Monster, Beats Audio, etc. – philwinkle May 22 '13 at 21:16
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The "hidden price" is to get around MAP (Minimum Advertised Price) policies, specifically with companies that enforce them - Bose, Apple, Monster, Beats Audio, etc.

From Wikipedia on MAP policies:

Minimum advertised price or MAP (also known as resale price maintenance, or RPM) is the practice of a manufacturer providing marketing funds to a retailer contingent on the retailer advertising an end customer price at or above a specified level. Such agreements can be illegal in some countries when members and terms in the agreement match predefined legal criteria.

For Magento - this is available natively in Magento Go:

http://www.magentocommerce.com/knowledge-base/entry/minimum-advertised-price/

Aheadworks has a Magento Connect module for this:

http://ecommerce.aheadworks.com/magento-extensions/minimum-advertised-price.html

Edit:

Magento Enterprise Edition has built-in MAP support:

In product detail admin:

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In configuration settings System > Config > Sales:

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Thanks to @davidalger for pointing this out.

  • 1
    Magento Enterprise Edition also has support for MAP pricing. – davidalger May 23 '13 at 3:31
  • @davidalger absolutely it does - ugh my brain sometimes... – philwinkle May 23 '13 at 3:40
  • Happens to the best of us… :) – davidalger May 23 '13 at 3:45
  • Release Notes - Magento 1.6.0.0 (Aug 18, 2011) Major Highlights Minimum Advertised Price – Kristof at Fooman Jun 16 '13 at 18:06

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