Two years ago we transitioned our art gallery website to
Magento 1.7. However our
Google search results for the specific artists we represent remains very poor, far below what we had before.
We have been unable to determine the cause but I do have a theory. Because of the way the site is formatted, each artist is listed under a subhead of "Artists", while individual works of art (what you would call "products") are listed directly off the root.
For example, the URL for hypothetical artist John Styles would read:
While his painting sunset would have a URL of
If you search for the
artist + title of the piece of art, i .e. "John Styles Sunset", we do quite well on Google search, usually the first page. But a search for "John Smith artist" will return no matches for our site.
This is true of every artist we represent. I asked our developer if we could eliminate the unnecessary layer of "artists" so that the artist's page would be
www.jsgalleries.com/john-styles.html He said that cannot be done because of the way Magento is organized.
So my question for the forum is: Could this additional layer be why our search results are so poor, and if so, can we eliminate it?