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I have a magento2 store that is running on a dedicated server that is located in Germany(EU). I started selling in EU so at that time it made sense to host it there.

Question is: if I want to start selling to US customers will it have a huge impact on performance? Should I expect a very slow loading time for US customers? Or should it be ok?

P.S I've done a few tests with two cloud servers with dedicated resources one from US/NY and one from EU/GE/Berlin, both of them running a basic apache installation. The loading time for the basic apache2 welcome page was US ~100ms and EU ~200ms (Both tests done on a pc in US/TX). Will this translate into a much longer loading time for my magento2 store?

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If you already have a single dedicated server in Germany, the store can still operate in other countries.

A CDN such as CloudFront or Fastly can reduce the loading time / latency of static resources and media. This is a fairly affordable way to achieve what you want, without too much extra effort. This makes a big difference in my experience. I personally use CloudFront, but the first time setup was somewhat complicated.

Magento Cloud uses Fastly as their default CDN. There is a free Magento 2 module that connects the CDN as well. I've never used Fastly, but I've heard good things about it.

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  • can i use cloudflare for cdn? Would that be any good?
    – Melody
    Nov 25, 2020 at 19:10
  • Yes! There's even an extension on the Magento Marketplace for Cloudflare. marketplace.magento.com/jetrails-magento2-cloudflare.html
    – Hunter
    Nov 30, 2020 at 17:20
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    I can't thank you enough (just please stop hunting, animals would like to live too...i guess?)! :D
    – Melody
    Dec 1, 2020 at 16:53

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