I am trying to create custom action for newsletter subscribers, however I am unable to see the action as you can see in the image below:

enter image description here

I have created a file named newsletter_subscriber_block.xml, as I suppose this is the file which is going to show the custom action, I found it here. However, I also then created a file newsletter_subscriber_grid.xml, still I don't see the action in the dropdown menu.

I didn't get any error though, during the module installation.

UPDATEL: My code in XML file is below.

<listing xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:module:Magento_Ui:etc/ui_configuration.xsd">
    <listingToolbar name="listing_top">
        <alertaction name="listing_action">
            <action name="email_to_customer">
                    <url path="alert/email/Send"/>
                    <label translate="true">Email</label>

1 Answer 1


your custom layout newsletter_subscriber_block.xml should look like below:

  <page xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:framework:View/Layout/etc/page_configuration.xsd">
            <referenceBlock name="adminhtml.newslettrer.subscriber.grid.massaction">
                    <argument name="options" xsi:type="array">
                        <item name="email_to_customer" xsi:type="array">
                            <item name="label" xsi:type="string" translate="true">Email</item>
                            <item name="url" xsi:type="string">alert/email/send</item>

then, your custom massaction will appear. After this, you will need to implement a backend controller and adjust the route in the above snippet

  • thanks for the reply, I pasted above code, but it doesn't show, I still have same options as shown in the picture in my question. also how do I mention the action and alertaction as is in my code, that code works in Sales and Customer page
    – nix
    Aug 2, 2020 at 4:49
  • Maybe post a link to your module? Aug 2, 2020 at 5:16
  • I am using github.com/magevision/magento2-mass-email-customers module, and it works for customer & sales, now I am trying to edit it to add newsletter subscriber functionality, I created a new directory layout under admin/view, and pasted new file newsletter_subscriber_block.xml with your code. but doesn't show.
    – nix
    Aug 2, 2020 at 5:22
  • I was able to add it, I had a typo in newslettrer*, instead i had written newsletter. I have a question, Is it necessary for it to be just like this > <argument name="options" xsi:type="array"> or I can change name argument to other e.g. email_to_customer?
    – nix
    Aug 2, 2020 at 5:41
  • I am getting error however > LocalizedException): An item needs to be selected. Select and try again.
    – nix
    Aug 2, 2020 at 5:46

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