Have a look at below. Did anyone get the solution for this?
Why product text swatch display admin swatch value instead of specific store value?
Magento EE [2.3.3]
Steps to reproduce:
- Create 2 websites with 1 store view each or just 2 store views
- Create configurable select attribute (eg size) with different store view value and label.
- Now go to frontend, default store (GB) and load any category page with configurable products with size as one of the attributes.
Now switch to a different website/ store view (US)
Once we switch to the website/store view(US), we should see the size's value to show according to the value set for that specific store view in the attribute edit section.
When we switch from the default website/store view(GB) to the US store view, it still shows the GB store view attribute option values instead of the US store values.