I think you need to create different configurations for the product. First you have to create an attribute set and add the necessary product attributes (eg. color, size etc.). Then include that attribute set in your product. After that provide a simple price for the product. Then scroll down and click on create configurations. Then select the attributes that you want to create the configuration for. Add images and price for the selected configuration. But beware that you can only add images and price for a single configuration at a time. Then create those products. Now go to your customer view and refresh the page. I hope this helps. I have also attached images for your reference.
Click here for the images.