1

When I go to the Google Analytics ecommerce shopping behavior report for a Magento 2 website, there is not data displayed for:

  • Sessions with Product Views

  • Sessions with Add to Basket

  • Sessions with Check-Out

enter image description here

I can also see that Enhanced E-commerce Reporting is enabled:

enter image description here

And that from Stores > Settings > Configuration > Sales > Google API that Google Analytics is set up: enter image description here

Not sure what is missing? Does Google Tag Manager need to be set up, is there a quick way I can check for this on the storefront?

1

Setting up google tag manager fixed this issue: https://docs.magento.com/m2/ee/user_guide/marketing/google-tag-manager.html

As the docs explain you need to Configure Your Google Analytics Account to enable Enable Ecommerce etc. Then Configure Your Google Tag Manager Account with the recommended Magento GTM settings.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.