In my extension, the default storeview is English and I want to set Arabic storeview, only one time when the customer comes first time on my website. I'm using controller_action_predispatch event to check customer comes the first time or not, if not, customer can move to English storeview as well. Following is my piece of code:


<event name="controller_action_predispatch">
    <observer name="switch_store" instance="Namespace\Modulename\Observer\SwitchStore" shared="false" />


protected $storeManager;

public function __construct(
    \Magento\Store\Model\StoreManagerInterface $storeManager
) {
    $this->storeManager = $storeManager;

public function execute(\Magento\Framework\Event\Observer $observer) {
    if ($this->firstVisit()) { // Customer's first visit logic inside firstVisit() function
        $storeId = $this->storeManager->getStore($target_store)->getId();
    return $this;

This code is working fine for the first time, but when the user tries to switch English storeview, he/she would be redirected to the same storeview, that is Arabic. I debugged so many times, but in logs, I'm getting perfect output and not reflecting the change on the frontend. I think this is a cache issue, but not sure. Please let me know if anyone has a solution for this.

Thanks in anticipate.

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