We have FB pixel installed, it's accurately capturing sales data in FB analytics from FB ad campaigns we're running. But I'd like to track more customers data, including products purchased, frequency, and more. FB analytics data is very broad, only showing clicks, add to carts, checkouts, total revenue, and cost per ad campaign.
I used UTM codes for the campaigns to track them in Google Analytics, which is working. However, that only tracks when the ad is clicked. FB ads analytics attributes a sale when an ad is simply displayed/seen (not clicked), and it also tracks users across devices. UTM codes can't track either of those. That missing data makes up over 50% of the sales coming through.
Is there a way to get FB, Google, and/or Magento to transfer data back and forth so we can see more granular sales data?
Am I making sense :P