How can I change the title text on the sale email?

I always get this in my email when I make an order,

Main Website Store: New Order # 100000016

I want to change it to,

[Name of my Store]: New Order # 100000016

Is it possible? where can I change it?

Also, in the sale email content,

Thank you for your order from Main Website Store. Once your package ships we will send an email with a link to track your order. If you have any questions about your order please contact us at [email protected] or call us at Monday - Friday, 8am - 5pm PST.

Your order confirmation is below. Thank you again for your business.

Where can I change all this? Especially Main Website Store?

3 Answers 3


Do not change the files in app/locale, they would be overwritten by an update.

You should use Transactional Emails, here some documentation about it: http://www.magentocommerce.com/knowledge-base/entry/customizing-transactional-emails

You can then set the subject to be: {{var store.getFrontendName()}}: New Order #{{var order.increment_id}}

  • I'm on Mangento Community edition, do I have Transactional Emails in this edition. the docu is for Magento Go.
    – Run
    Commented Jun 28, 2014 at 23:12
  • 1
    Yes Transactional Emails is also in both Enterprise & Community. Go to System > Transactional Emails Commented Jun 30, 2014 at 21:04

Magento manged store name from

admin>System >Configuration> General > Store information

also {{var store.getFrontendName()}} is provide store name of current store

and Goto for register customer


and for guest customer


and changed in template file

{{var store.getFrontendName()}}: New Order # {{var order.increment_id}}
  • This is what I need. thanks @Amit Bera
    – Lasantha
    Commented May 20, 2019 at 17:03
  • @Amit Bera, please specify where to accomplish the same in Magento 2.3.4 Commented Jul 7, 2020 at 5:44

You can change this in the admin under System => Manage Stores. Change the name of the store to whatever you need.

  • please specify where to accomplish the same in Magento 2.3.4 Commented Jul 7, 2020 at 5:44
  • In Magento 2.4.2 it's in Stores > All stores
    – DiddleDot
    Commented May 12, 2021 at 16:50

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