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I want to extend default Magento 2 functionality with a lot more features like: giving discount on the basis of custom attributes on products, giving discount on specific product, giving discount on the basis of my own attributes on products.

Is there a way I can achieve it with Magento's catalog price rules? Or should I create my own module for custom catalog price rules? If yes, how can I get UI elements like conditions, action etc. in Catalog Price rules?

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If you want to call on a spefiecie product, you should go to store > Attributes > Product (search for SKU)

Then you turn on (Use for Promo Rule Conditions) Storefront Properties > Use for Promo Rule Conditions

Then you could call a specific product or based on whatever Product Attributes you like

This works only for the conditions I'm also looking into how I can create extra action any ideas?

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