I want to check "Set Product as New" from list.phtml in magento2(EE)?

enter image description here

I have tring to below methods:

$_product->getData('is_new') //not working
$_product->getIsNew() //not working

Anybody have any solution for this issue.

  • try to get this way -> <?php $_helper = $this->helper('Magento\Catalog\Helper\Output');?> <?php echo $helper->productAttribute($_product, $_product->getIsNew(), 'isnew') ?>
    – P_U
    Commented Jul 30, 2018 at 10:48
  • @PareshaU not working Commented Jul 30, 2018 at 11:22
  • 1
    Have you figured out how is_new works for Enterprise? Could you please explain? Commented May 3, 2021 at 16:19
  • Have you ever figured it out?
    – Black
    Commented Jul 6, 2021 at 12:14

2 Answers 2


"Set Product as New" in admin just creates a row in table "catalog_product_entity_datetime" and attribute_code in eav_attribute table is "news_from_date" so from list it can be reached like


but it will return a value like "2021-08-10 15:21:26" as it is datetime. When disabled it simply deletes the row in catalog_product_entity_datetime

  • Thanks, this helped me much.
    – xpoback
    Commented Sep 14, 2022 at 17:16

If you have the product available, you can use this logic to check if it is a new product:

 * Check if the given product is new and return true if it is.
 * Should the Magento logic change, look in vendor/magento/module-catalog/Block/Product/NewProduct.php
 * @param ProductInterface $product
 * @return boolean
public function showNewLabel(ProductInterface $product): bool
    $newsFromDate = $product->getNewsFromDate();
    $newsToDate = $product->getNewsToDate();
    if (!$newsFromDate && !$newsToDate) {
        return false;

    return $this->timezone->isScopeDateInInterval(
  • 1
    For enterprise edition, new from and new to date attributes are not showing. Commented May 3, 2021 at 16:19

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