I'm looking to make the change to Magento2 from a custom system and I'm trying to figure out the most efficient way possible to share products / categories between stores with minor changes. All stores will be on the same domain / server.

What I'd like to be able to do is have a primary public store and:

Create a product category (pants)

Create several products (A, B, C) in the category pants

Then create a sub-store on the same server with access to the same category / products. From there I'd like to make small updates to the category / products that are specific to the sub-store I've added (images, branding info, special descriptions / coupons).

After that I'd like to have other sub-stores that can customize those aspects in a different way.

Is it possible to do this without re-creating the category / products? I'm having difficulties in my searches around this so far.

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