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In my template I want to display an image.

  1. How can I do it?
  2. Where do I place my image?
  3. How can the path of to image be specified in template file (pattern)?
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You have 2 options here.
If the image must be theme dependent just put the image in skin/frontend/{package}/{theme}/images/image.jpg and put this in your template:

<img src="<?php echo $this->getSkinUrl('images/image.jpg')?>" alt="" />

If the image should be the same for all themes just place it in the media folder. You can even use a subfolder to for easier management. media/some_folder/image.jpg. Then add this to your template:

<img src="<?php echo Mage::getBaseUrl('media').'some_folder/image.jpg')?>" alt="" />

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