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I've done a lot of searching and can't seem to find a straight answer and conflicting information. Since this applies to all who have a Magento eCommerce site, I thought I would post the question here.

Here is what I am assuming is correct:

H1 Product Name

H2 Product Short Description / Product name above the description (I've seen this done on large eCommerce sites and do not know if this is proper)

H3 Product Long Description / Product Specifications / Reviews

H4 Product Price

EDIT: Not sure if MPN (Manufacturer Part Number) would fit into this?

Question 1: What is the proper usage of H tags on the product view page?

And as a second portion to my question, (again based on large eCommerse sites) I have mashed together the product name with the product short description as an H1 tag (the short description is not present on my site).

EXAMPLE:

Product name: Canon LS-100TS Product Short Description: 5936A002AA - LS-100TS, LCD 10 digits

Final output name in front end (H1):

Canon LS-100TS 5936A002AA - LS-100TS, LCD 10 digits

Question 2: Can this be negatively viewed by search engines or is it acceptable?

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  • Make sure that the Magento theme you are using, uses a h2 tag or just a div tag wrapped around your logo in the header, instead of a h1 tag. Because it will hurt your SEO and ranking if you have two h1 tags on the page. The only h1 tag should be around your product name title (product pages), category name title (category pages), other named title (static pages).
    – Jonathan Marzullo
    Apr 4, 2014 at 19:25
  • Great information, I'm surprised that this hasn't gotten more attention. Hopefully more can chime in to benefit everyone.
    – SR_Magento
    Apr 5, 2014 at 4:22

1 Answer 1

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Disclaimer: I'm not an SEO expert

I have worked with a number of companies who have many analysts on staff who worry about this every day. In my experience the rules around use of H tags is always shifting. Here are the current "rules" (according to Google) as I understand them:

  • You determine the priority of your own content. There is no hard-and-fast rule around which piece of content is the most important to you.
  • Visual styling is important. Apparently you can lose ranking or be demoted for using high-ranking H-tags (h1, h2) but making them small in font or a low-contrast color.
  • They only do so much. They're not the be-all-end-all of your ranking content. They're one small factor. Make the choice that best represents your product, not to game SEO.
  • H4's and beyond do little to help Google make sense of your content. Use more semantic containers (header, article, section) to help organize content.
  • Other things factor into SEO like multimedia, meta tags, etc. Optimizing those in tandem with well-written heading tags will go a long way.

In short: above all content matters. Make sure content is original and readable by Google. Make decisions that help your customers first, and Google second.

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  • great information and consistent with what I've been reading. Do you know if my understanding of each H value correct? I am particularly interested in the H tag for description, price and if the MPN could/should or shouldn't be included in a H tag.
    – SR_Magento
    Apr 1, 2014 at 10:44

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