I have created an email with a coupon for customers. It is now in the list of the transactional email in the admin as a new layout.

Is there a way to send that transactional email manually to those customers I would like to send?

Or do transactional emails need to be sent only in a programmatic way or with an extension?

  • 1
    Afaik there is no way to send a transactionnal email manually (besides the one on the order). I think you need to develop a little something in a controller so as to be able to send the email. Perhaps a mailing extension can help you with that. Apr 20 '17 at 9:17
  • Developing a controller will I be able to select to which customer to send that email?
    – bobrock4
    Apr 20 '17 at 9:27
  • If you can have a multiselect somewhere, or run a query returning a list of customer emails, yes. Apr 20 '17 at 9:40

Loads the html file named 'custom_email_template1.html' from


$emailTemplate  = Mage::getModel('core/email_template')

//Create an array of variables to assign to template
$emailTemplateVariables = array();
$emailTemplateVariables['myvar1'] = 'Branko';
$emailTemplateVariables['myvar2'] = 'Ajzele';
$emailTemplateVariables['myvar3'] = 'ActiveCodeline';

 * The best part 🙂
 * Opens the activecodeline_custom_email1.html, throws in the variable array
 * and returns the 'parsed' content that you can use as body of email
$processedTemplate = $emailTemplate->getProcessedTemplate($emailTemplateVariables);

 * Or you can send the email directly,
 * note getProcessedTemplate is called inside send()
$emailTemplate->send('john@someemail.com','John Doe', $emailTemplateVariables);

you need to add an entry to your config.xml


    <label>ActiveCodeline custom email module</label>



<!--@subject ActiveCodeline custom email module @-->

Hi there {{var myvar1}} {{var myvar2}} from {{var myvar3}}. This is just some example template to test custom email module...

Source : http://inchoo.net/magento/magento-custom-emails/

  • Do I create in this way an html email (activecodeline_custom_email1.html) to be sent to john@someemail.com?
    – bobrock4
    Apr 20 '17 at 12:54
  • Yes, look the source link
    – Aamir
    Apr 20 '17 at 12:58

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