From a quick search the only reference I found was on the Magento forums which is suggesting that you have to write some custom code to check if a product is new.

I would have thought there would be a simple isNew() method on the Mage_Catalog_Model_Product which takes into account the Featured dropdown as well as the Set Product As New From Date and Set Product As New To Date fields - but that doesn't seem to be the case?

Are teh custom codez needed?

  • isNew() is only checking if this is new to the DB (ie it hasn't been saved yet and it does not yet have an entity id, most of the time the autoincrement) – Kristof at Fooman Mar 7 '14 at 21:38
  • @Fooman I think that's isObjectNew() but I get what you're saying. – kalenjordan Mar 7 '14 at 22:01
  • Check this link. It states how to do it. universalcoder.wordpress.com/2014/04/14/… – Dexter Apr 14 '14 at 12:28

You absolutely must NOT convert and validate dates manually, because this can cause timezone issues. Magento has built-in method isStoreDateInInterval() in Mage_Core_Model_Locale class. So you should create helper method which can look like this

function isProductNew(Mage_Catalog_Model_Product $product)
    $newsFromDate = $product->getNewsFromDate();
    $newsToDate   = $product->getNewsToDate();
    if (!$newsFromDate && !$newsToDate) {
        return false;
    return Mage::app()->getLocale()
            ->isStoreDateInInterval($product->getStoreId(), $newsFromDate, $newsToDate);

More details you can find here http://quicktips.ru/all/check-product-is-new/

  • Shoot good call - thanks for that. I've updated my answer real quick. – kalenjordan Sep 24 '15 at 20:57

There's no single method call. At least I'm not aware of it.

Nevertheless you can always use something like this:

<?php if (date("Y-m-d") >= substr($_product->getNewsFromDate(), 0, 10) && date("Y-m-d") <= substr($_product->getNewsToDate(), 0, 10)) : ?>
<?php endif ?>

Sorry I'm not good in PHP date comparison.

Good question by the way.

  • I adapted your function to show the product who don't have getNewsToDate definied too. <?php if ((date("Y-m-d") >= substr($_product->getNewsFromDate(), 0, 10) && $_product->getNewsFromDate()!="") && (date("Y-m-d") <= substr($_product->getNewsToDate(), 0, 10) || $_product->getNewsToDate()=="")) : ?> ... <?php endif ?> – Eduardo Sep 12 '16 at 20:09

For reference, here's the helper method that I came up with to check for newness. It supports both the Featured dropdown as well as the dates, and supports either date being empty as well.

public function isNew($product)
    if ($product->getData('featured_product')) {
        return true;

    if ($product->getData('news_from_date') == null && $product->getData('news_to_date') == null) {
        return false;

    if ($product->getData('news_from_date') !== null) {
        if (date('Y-m-d', strtotime($product->getData('news_from_date'))) > date('Y-m-d', time())) {
            return false;

    if ($product->getData('news_to_date') !== null) {
        if (date('Y-m-d', strtotime($product->getData('news_to_date'))) < date('Y-m-d', time())) {
            return false;

    return true;

UPDATE: Thanks to @Rooooomine for mentioning that this manual date conversion I suggested is a very bad idea due to potential locale issues. Check out Mage::app()->getLocale()->isStoreDateInInterval($product->getStoreId(), $newsFromDate, $newsToDate) instead.


A precision that might be useful to someone. All these answers are using the attribute "news_from_date" but if you want to get the actual date of creation of the product in the database, you should get the "created_at" attribute using the method:


In the project I'm working on, some products might have a value of "news_from_date" different from "created_at". Indeed according to the business rules, a product can be out of stock for a long time and then come back as new products when it comes back in the catalog.


Quick Solution

    foreach ($_productCollection as $_product):
    $date = date("Y-m-d 00:00:00");
        $newtodate = $_product['news_to_date'];
        $newfromdate = $_product['news_from_date'];

    if (isset($newfromdate) and isset($newtodate) and $date >= $newfromdate and $date <= $newtodate) 
          echo "Product is new";
     <?php endforeach ?>
  • 1
    Thanks Chirag. Only thing bothering me a bit about this code example is the indentation! :) – kalenjordan Mar 10 '14 at 15:23

You can try below code

 $current_date = new DateTime($date); // compare date
 $from_date = new DateTime($this->getData('news_from_date')); // begin date
 $to_date = new DateTime($this->getData('news_to_date')); // end date        
 $new = ($current_date >= $from_date && $current_date <= $to_date);

Where $this is object of Mage_Catalog_Model_Product and you need to load the product if it is not already loaded.

  • 1
    Thanks Anshu - I think this might not support empty from or to dates though. – kalenjordan Mar 10 '14 at 15:27

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