How to configure the Google Analytics Plus in magento

I'm uisng GTM to implement the Google Analytics code but it seem it doesn't track the E commerce Overview.

1 Answer 1


The GTM functionality in Google Analytics Plus is confined to

  1. displaying the tag manager snippet that you copy and paste into the back-end on every page

  2. sending tracking information for each of the checkout steps and

  3. tracking conversions see here

For functionality beyond this you would need to seek a different solution and/or I am very open to accepting pull requests for it.

  • Thank you so much Fooman. Can I ask where should I paste the tracking conversion code? When I view source mypage it seems data layer has commented out <script> /* <![CDATA[ */ dataLayer = []; /* ]]> */ </script> Dec 1, 2016 at 5:35
  • It also doesn't track information from each checkout steps. Dec 1, 2016 at 5:40

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