I have a situation where I want to show the different (actual) price on the front-end for same customer group, where as I want to use a discounted price (assigned to that group) in the back-end when creating order in back-end.

Is this possible?

I have no clue where to start, may be we can detach customer group information when customer logs in from front-end? or use some hook to override the pricing?

Any help will be great!

  • Definitely sounds like a good scenario for a custom module... – tjons Nov 21 '16 at 14:14

sales_quote_add_item Event will be occurred when you add product to order from admin.

Add below code in config.xml


Make sure you are adding <event> tag in <adminhtml>

In Observer.php

public function productpricechange($observer) {

    $event = $observer->getEvent();
    $quote_item = $event->getQuoteItem();

    $new_price = <insert logic>


to get customer detail for your price change logic you can use

  • it works pretty well, just one question, The observer is called only when I add new product, but ignored when I click "Update Items & Qty", I know we're only hooking it with sales_quote_add_item , can you tell me the hook when we add custom price and update?? – Alyas Nov 22 '16 at 14:00
  • You, my friend are a god send!!!! – rupi Jun 5 '19 at 15:02

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